Digital marketing has changed the face of how businesses operate in the past couple of decades. Things like advertising through the mail, radio spots and TV commercials still have their place, but there are limitations if you go that route which doesn’t exist when you use the power of the digital world. You can let Patient Prism improve your dental business if that is the niche in which you operate, or it’s also perfectly suitable for selling used cars, dog walking services, or virtually anything else of which you can think. Let’s talk briefly about five things that you can do to increase your chances of getting some new business for your dentist office.
Use Social Media
Social media can help you reach a broad base of new customers, and you can do it yourself or hire an SEO company if you don’t know how to use all of the different platforms. You can try to reach new fans and followers via Facebook, Twitter, Pinterest, LinkedIn, and lots of others. You need to determine where your customers are most likely to spend their time and then start frequently posting to get their attention.
SEO is search engine optimization, and it’s a way for you to organize your website so that it makes its way to the top of the SERPs. This refers to search engine ranking positions. Google and Bing have algorithms in place through which they decide where to rank your site when specific keywords are used. If someone types in a phrase like “the best dentist near me,” then you want to be sure that your office is one of the top hits. SEO is the way for you to do that.
Keyword usage is related to SEO. It’s where you determine the words or phrases that people in your area are using when they search for a dentist’s office, and then you use those keywords strategically on your website. You can use them in the copy on your landing page, in your product pages, and on your blog. The one thing you want to be sure of is that you’re not just inserting them at random. This is called keyword stuffing, and Google doesn’t look kindly on it.
If someone comes to your website, you can offer them an exclusive discount or coupon if they sign up for your mailing list. You can then send regular emails to everyone on your list, letting them know what’s happening in your office. It’s an excellent way to keep people apprised of what your business is up to, just so long as you don’t bombard them with constant frivolous emails. No more than one per week should be sufficient.
Calls to Action
You should feature calls to action on your website. These are buttons that people can use to follow you on social media, ways that they can join your email list, videos that they can watch, etc. Calls to action are ways that you get people to interact with your site. The longer you can keep them there, the more likely it is that they will become a customer.
Internet marketing presents you with all kinds of opportunities that did not exist all that long ago. Take advantage of them, and you can grow your business this year like never before.